For the people who grow the crop
The Association exists so that the prosperity ube generates returns to the regions and people who have cultivated it for generations.
Recognition that travels
The Association's mark of recognition declares that a consignment meets the Philippine Ube Standard. It travels with the crop to buyers at home and abroad, distinguishing genuine Philippine ube from artificially coloured substitutes.
A premium that returns to you
Recognition supports a verifiable premium for Standard-conforming ube. The Association's mandate is to ensure that this premium is retained as far up the chain as possible — at the farm, the cooperative, and the region of origin.
A seat at the table
Members are represented in dialogue with government, trade bodies, and international counterparts. Growers and cooperatives are not consulted as an afterthought — they constitute the constituency the Association exists to serve.
Shared knowledge and infrastructure
Agronomic guidance, heritage-variety conservation, post-harvest practice, and assessment training are coordinated across the membership, so that what one region learns is available to the next.
Who this is for
- · Smallholder ube farmers
- · Farming cooperatives and federations
- · Regional processors and toll millers
- · Heritage-variety stewards and seed keepers
Recognition is administered through membership. The Association does not trade ube — it stewards the standard that protects what growers produce.
Apply for Membership